In the heart
of downtown Atlanta, the World of Coca-Cola is a popular destination
for tourists and residents. As one stands in the waiting line,
the irony of wishing you had something to drink while waiting has
finally been remedied. With the help of IMTC, Coca-Cola Plaza now
offers a unique vending experience for visitors. The ice-cube like
pavilion contains several 3D interactive multimedia soft drink
vending machines. When customers deposit change, it appears that
their coins have become animated and fly across the screen. These
coins "crack" the ice, exposing trapped soda cans. The
customer then chooses a soda using an interactive touch screen.
Once a choice has been made, the selected Coke product jumps out
of the ice and bobsleds down the hill . After this animated ride,
the virtual can reaches the bottom, flips in the air, and the real
can is dispensed to the customer. (Attn Mac users: scroll down
for pictures and other media.)
click on a thumnail below for a larger view (JPG: 640 x 480)
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Screenshot from the Coke Installation
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QT Movie - 622K |
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QT Movie - 15MB |
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